Why Use Infographics in Your Presentation

by
Kristian Olson

Everybody knows that presentations need visuals. It’s not as easy as throwing together a few graphs and inserting some stock photos. You should put as much thought into your visuals as you do your words. One proven way to drive audience understanding is to use infographics. Infographics are just what they sound like—graphics that offer information. They are an engaging way to tell your story. Let’s look at why you should use them in your presentations.

Infographics > Blocks of Text

If you really want to help your audience go to sleep, then cover your slides with blocks of text. On the other hand, if you want them to sit up and take notice, use infographics. Infographics are interpretative and subjective. They pull relevant pieces of information together to weave an interesting tale.

When given the choice of text or infographics, infographics will always deliver the best punch and draw in your audience.

Infographics Relay Multiple Ideas

When you have more than one idea or element to convey, you’ll find that an infographic is much more powerful than multiple, unconnected images. You also can’t properly use a graph or chart to explain these ideas because they are likely qualitative, not quantitative. Instead of cluttering up slides with too much text and separate images, combine it into an infographic.

Infographics Help with Comprehension

Many of the ideas you may be trying to present aren’t necessarily concrete. You may be explaining a process or showing a timeline. With the right graphics and text in an organized format, you can tell the story in a way that resonates more with your crowd. Seeing the ideas neatly laid out helps your audience really understand the message.

Infographics Make a Great Follow Up

After a presentation, consider sending an infographic as part of your follow-up email. If you send the presentation or other document along with it, try tracking which file gets more clicks (if you are using a service or software that can monitor this).  

They Look Professional

From fonts and colors to imagery and layout, you want your presentation to be clean and modern. Your infographics, assuming they are well done, elevate your presentation. They show that you can deliver an argument or a position and support it with engaging, impactful visualizations.

The emphasis here is on quality. While infographics may be fairly easy to create in a template, determining how to organize the information and developing a theme around it takes careful consideration. That’s why it’s always good to go with a pro, so you can look like one, too.

Infographics raise the level of sophistication in your presentations. They are applicable in so many areas that almost every presentation should have one. If you’d like to have a presentation that gets noticed, work with KO/AD. We know the ins and outs of what makes an infographic work. Let’s chat today about your next presentation.


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