Top 5 Graphic Design Concepts to Include in Your Presentation

Business Presentation

It should come as no surprise that the best presentations are efficient and engaging. They incorporate elements that tie the information together, while simultaneously being pleasing to the eye. One of the most effective ways to engage your audience is by putting together a graphically-great presentation!

In this blog, you will find five great design concepts you can include in your presentation to make it look and feel more professional. 

Color Scheme 

One of the most important aspects of a presentation is its color scheme. Colors are necessary to help guide the audience through the ideas and concepts presented. Professional color schemes involve careful planning and consideration as many factors come into play.

Here are a few effective color schemes: 

  1. Monochromatic Schemes: By using one color, and different shades of the same color, your presentation can feel simplified, modern, and efficient!
  1. Colorful Schemes: Want to make your slides really POP? By utilizing different, opposing colors, certain information in your presentation will be easier to see and pick out.
  1. Minimalist Schemes: Similar to monochromatic schemes, minimalist slides present information in a soft color pallet, easy to digest and simple to follow. 

Contrast 

Contrasting colors are often used to emphasize certain things, such as patterns or ideas. Colors make a noticeable subconscious effect on the viewer. The design of a presentation can convey several different emotions, depending on how much contrast has been used. High contrast (the strong distinction between light and dark) can be seen as very stressful; whereas low contrast colors (blended, similar color pallets) often convey a relaxed, modern tone. 

Make sure you understand the audience you will be presenting to! What sort of contrast will help your information come across best? 

Movement 

Motion graphics in a presentation can be helpful when conveying any kind of information. Moving images can seem more alive than static graphics and people will often take more notice. 

Moving graphics go beyond the realm of standard typography and create active, animated presentations. Presenting with moving graphics adds a whole new element to your presentation.

Visualize Your Data

Visualizing your data can help your audience understand your numbers and make them more interesting. The three most useful ways to do this are:

  • Graphs: Line graphs, bar graphs, and pie charts visualize data in an easily-digestible way.
  • Infographics: Make complicated concepts and data simple and easy to understand with graphics and pictures.

Simplify! 

How do you simplify your presentation? First, start with the big picture. Identify all of the primary pieces of information that need to be shared. Next, identify all of the supporting pieces of information that can be removed without sacrificing the integrity of the presentation. Finally, remove as many words as possible. No need to distract from your message by overdoing it!

By utilizing the key principles in this blog, you will be on your way to making the next great presentation!

Contact Kristian Olson Art & Design to learn more about professional presentation design.

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