We all make mistakes; “To err is human”, but there are certain things we hope to accomplish without flaw. Presentations are one of them. Nobody wants to sit through another dull, unoriginal presentation. Yet because so many are created every day, it’s become the norm to just accept that presentations are going to be boring and prone to error.
Instead of simply going with the flow, elevate your presentations. Remove the mistakes and correct them before they make it to the screen. Let’s look at some of the worst mistakes made in presentations and how to fix them.
You should understand your audience and know what’s important to them. If you aren’t familiar with their needs, wants and motivations, it’s time to do your homework. Consider what will inspire them to respond to your message. Customizing your content to each, specific audience alleviates the mistake of delivering content that is irrelevant and doesn’t connect.
Many teams (and individual presenters) will build large decks with hundreds of slides so they have a library of content to pull from when they fine-tune a presentation to a particular audience. Try these easy tricks:
Keep your presentations short and sweet. Verbose presentations can be confusing, boring and off-putting. Your time can either be spent on hard-hitting main points or long-winded setups and explanations. Take the time to edit for brevity and impact! If you take too long to get to the good stuff, your audience could already be checking out.
High-quality graphics help to clarify complex information and give your presentation a professional look. Low-quality images do just the opposite. They make your slides look “clunky” and lower your credibility.
Instead of using free (or stolen) clipart and images from a Google search, use professional quality imagery. Usually this means finding some good stock imagery websites and getting a subscription plan. These are well worth it! You don’t have to spend a fortune, though the higher priced graphics do tend to be better.
Don’t feel defeated if these mistakes sound familiar. Most presentations contain one or more of these mistakes. If you need some help figuring it out, rely on the presentation design experts at KO/AD to keep your slides on point with the right copy and visuals. Learn more about how we help presenters make an impact.
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