Putting together a presentation, whether it’s for one or hundreds of viewers, is not as easy as opening up PowerPoint. While you may have a template, how are you going to connect with your audience and weave a great story? This is probably what has you pulling your hair out. So, for the success of your presentation and the sake of your hair, he’s why you need a professional presentation designer.
1. Data visualization: With complex data, it’s not simply about plugging in your data and the perfect graph appears. Most of the time you have lots of data points and making sense of it can be a headache. A professional presentation designer can go beyond the limitations of PowerPoint graphs and develop a compelling visual of your data.
2. Consistency in your story: You are really close to your message; thus, you may have some bias that is getting in your way. You know all the twists and turns, but your audience doesn’t. With a pro, they are able to point out gaps or holes that should be included.
3. Better imagery: So, you may think you can just throw in some icons, illustrations, or stock photography to give your pages some structure. How you use images, however, should be more strategic. The images you use to support messaging should integrate seamlessly into the slide, not look disrupt it. Depending on the vibe you want to create—sense of urgency, FOMO, or exclusivity—your imagery should help convey this. A professional designer has expertise in this tactic that brings your ideas to life with persuasive pictures.
4. Font choice: Selecting fonts isn’t simply about how they look. Custom font choices for presentations work as a part of the design and demonstrate hierarchy of information. First, you don’t want to use too many fonts, and those that you do use should be complementary. Competing fonts distract. It’s worth it to use an expert to choose fonts. The last thing you want is a presentation that looks juvenile or is hard to read.
5. More effective pace: One of the hardest parts of designing presentations is deciding how the information should flow. You may always be wondering if there is too much or too little on each slide. Or, when should you go to a second page? It can be maddening for you, but not for a professional presentation designer. Why? Because an expert such as this designs presentations every day and has a keen understanding of how to pace your information. An outline is a good start but leave it to the pro to pace your presentation correctly.
Hopefully, this quick read will save some hair. You can stop pulling your hair out when designing presentations by working with us. KO/AD has over 20 years of presentation design experience. We offer the full package from design, digital visualization, infographics, and content. Get in touch today to see how we can help.
Ask questions. Get a quote. You know what to do.
