In the world of design, there are some "rules" you should follow. However, you still need to be creative. As Pablo Picasso said, "Learn the rules like a pro, break them like an artist" — and typography is no different. Being a central component of well-designed presentations, the typography you employ and how you present it matters. Let's talk about basic principles of typography for presentations
Typography is the art of using text to make content clear, legible, and visually appealing to readers. From font style to structure, appearance to formatting, there's a lot to consider when creating presentations.
Typography is the "body language" of your presentation, which is why you need to optimize readability, functionality, and positioning.
There are two primary types of presentations; those given in person and those sent out for your audience to read on their own. When developing your presentation, think, "will the slides be read as a sole source of information, or will they be projected and elaborate upon?"
If you are physically presenting a deck, the slides should have a lot less text. Sharing too many details on one slide will confuse and overwhelm your audience. Use short sentences and bullet points to convey your most important message. This will allow you to elaborate verbally and portray your presentation's themes without distraction.
Stick with one or two complimentary typefaces for your presentation to ensure a more consistent tone. When selecting these fonts, avoid those that are overly ornate. Creating a presentation that comes off as unprofessional or even somewhat cheesy is the worst thing you can do to establish credibility. If you choose a decorative font, make it easy to read. Simple fonts aren't dull, so don't be afraid to use them! It's more about the words you use and how you design your message. For example, playing with text size and color contrast can have a dramatic effect when trying to highlight keywords.
Designing a presentation is a time-consuming process. If you lack design experience or adequate time, your best option is to hire a freelance presentation designer. That way, you can remain focused on what matters most—your growing business and upcoming presentation!
Don't underestimate the importance of function when it comes to text. Yes, a presentation should look good, but the message can quickly become lost if it isn't legible or pleasing to the eye. White space is your friend, avoid large blocks of text, and choose legible fonts.
There is a lot to consider when creating a presentation, and typography is just one component. From visual hierarchy to data visualization, a lot goes into the development of a winning presentation.
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