Like our previous case study, this example shows how we go from raw content to finished slides. Our client simply placed content in slides, then handed it to us with a creative brief asking for a fun yet professional art direction that cued their existing brand. Our client’s goal was to avoid the mundane, boring mood of their normal data slides in favor of something that might hold their audience’s attention.
The audience for this presentation was fairly diverse, including top-level executives all the way down to lower management. With this in mind we created a look and feel that wasn’t too trendy or too conservative. Instead we aimed for something in the middle. Using warm tones to match their product lines, a conservative yet modern font and a few graphic embellishments we established a solid art direction, which was then used to produce the entire presentation.
A happy client and a presentation well received – Not only that, but our client came back to us a few months later asking us to develop a full template from the work we did on this deck.
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