There are many reasons you might be preparing a healthcare presentation. The presentation may be a review of a recent trial, a new technology or tool, or about the operations of a hospital. Whatever your topic is, you’ll most likely be trying to inform, persuade, or recommend. There are specific ways in which you can structure the presentation to make it more meaningful for your audience.
In this type of presentation, you will be showing a lot of data and interpretation of that data. A three part structure serves this type of presentation well:
This type of presentation is most likely created by a company that sells to healthcare professionals and hospitals. You need to persuade the decision makers in the room that your product can resolve a challenge or make life easier somehow for those using it.
So, how should you structure this type of presentation? Well, your ability to persuade is going to be based on proving the value of your product or service. Consider this sequence:
Another type of healthcare presentation is one with recommendations that aren’t based off of collected data. This could be an assessment of a processes or a master strategy plan for a department. Recommendations often point out what your audience is doing wrong, but go easy on that so you do't sound insulting.
Try this approach to recommendations:
In any presentation you create for healthcare, consider what you are trying to do—inform, persuade, or recommend—and consider using these structure tips we’ve outlined for you. Having the right structure for your healthcare presentation could be exactly what you need to keep your audience’s attention and get them to respond the way you had envisioned.
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